IDC: Apple?s iPad Grew Q2 Tablet Share To 68% As It Braces For Windows 8, Amazon And Nexus Competition
After Amazon launched its $199 Kindle Fire tablet last autumn, a lot of observers thought it could prove to be the competition to Apple's iPad that other Android tablets had so far failed to deliver. Some numbers out from IDC today, however, show that as Amazon continues to sell the device in the U.S. alone, that has failed to become the case, as Apple continues to increase its worldwide market share against competitors. Quarterly tablet shipments worldwide (defined by IDC as devices sent through to distribution channels ?like operators, retailers or end users)?totaled 25 million, with Apple, on the back of the new iPad launch in March, blowing everyone out of the water with record-breaking shipments of 17 million+ iPad tablets, working out to a 68% market share (up by nearly 7 percentage points on last year). Ironically, as competition continues to increase, IDC thinks that might only strengthen Apple's position, with "baffled" consumers faced with "too many options" opting instead for the market leader.Source: http://feedproxy.google.com/~r/Techcrunch/~3/r5ZzwgXqbAo/
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