As Zuckerberg Struggles To - Business Insider

social-commerce-small-1.png? Get market insight on digital business models at "IGNITION: Future Of Digital," Nov.27-28, 2012, in New York. From Apple to Amazon, from tablets to mobile payments, hear from innovative executives at Google, Washington Post, News Corp, LinkedIn, Pepsi, and more. Reserve your ticket now.

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Jeff Weiner, CEO, LinkedIn

For all the growth and opportunity the mobile Internet holds, it sure is hard for most companies turn a buck on it.

LinkedIn is no exception, but it's in a better position with mobile than most. Mobile is its fastest growing service. Last year 10% of unique visitors to LinkedIn came from mobile. This year its 23%, CEO Jeff Weiner said in an interview at the Citi Technology Conference.

Growing its mobile users helps the company way more than it hurts it, even it can't make money on mobile directly right now. That's because it makes two-thirds of its money on stuff other than Internet ads, such as its flagship Recruiter tool for enterprises, and premium subscriptions that give users extra tools like the ability to send direct messages to people.

"For LinkedIn we have three businesses, hiring solutions, marketing solutions, premium subscriptions," Weiner said. Advertising comes under the marketing business and that's represents under 30% of LinkedIn's revenues, or "roughly 28% as of last quarter," he said.

Mobile access helps its recruiting tool and subscription customers get more bang for their buck.

Still, that 30% figure is very important for LinkedIn. The company doesn't want to see that vanish as mobile use escalates.

So Weiner is looking at the advertising display market as if it were really "two channels, phone vs. tablet," he said.

The tablet is better suited to take ads because of its bigger screen. "We've already launched a pilot program on the iPad," Weiner said. It's being tested by some of LinkedIn's biggest customers, companies that already spend millions a year on its other services. Weiner didn't offer a lot of specifics but did say he was happy so far with that.

As for smartphones, LinkedIn hasn't figured it out, yet. "We want to be very intelligent in how we go about it," Weiner said.? He doesn't want ads or other income-producing services to turn users off from accessing the site from their smartphones.

Don't miss: LinkedIn CEO Jeff Weiner Just Revealed A Lot Of Amazing Facts About LinkedIn's Growth

Source: http://www.businessinsider.com/linkedin-ceo-jeff-weiner-mobile-ads-commerce-2012-9

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Product Creation Advice ? How Do I Sell My Audio Product Now ...

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By Maritza Parra

I recently did a question and answer webinar and received many questions on the same subject?what exactly to do once you?ve created your audio product.

?I feel the only thing holding me up is the actual piecing together of getting my new product listed on my site, adding a payment option and getting all of the steps done in the right order. I feel paralyzed because I?m afraid I?ll miss something. The order of doing everything is what I?m overwhelmed by? help!?

Here?s a list of what to do after you?ve created your audio product

1. To Edit or Not to Edit. Does your audio product need some small editing? Keyword here is small. You don?t want to get stuck on making it perfect. Remember, it?s all about progress and not about perfection. Do you need to edit your audio? If your child is crying in the background or there?s a dog barking? yes. If you speak normally and have some Ahs and Ums? no. As long as the content is good, you don?t need to sound like you spent weeks in a professional studio. Get a copy of a low-cost or free audio editing software if you think you should do some small editing. Be sure and plan ahead for uninterrupted quiet when creating your audios because many times, you can create your audio without the need to edit afterward.

2. Brainstorm a Great Title. Think about what your audio product will deliver to your customers. What is it they really want? Try to avoid ?cutesy? titles that can detract from the value of your information.

3. Consider a Cover. Seriously think about getting a professional cover created for your audio product. This creates a higher perceived value in the mind of potential customers and clients. You can also just have a low-cost logo created as long as it looks professional in place of an audio CD cover.

4. Write The Product Sales Page. Wherever you put your audio product for sale, you will need some compelling sales copywriting. This is a great skill to cultivate. You can also choose to outsource this is you have the budget. When writing your sales copy, remember it is all about the customer and the bottom line benefits they will get from your product. This is not the place to focus on you and your greatness (?though I am sure you are!)

5. Choose How to Accept Money. You have many alternatives in shopping carts and there is always paypal. In the past, PayPal was seen as unprofessional but those days are over. It?s a fabulous option today. You are up and running very quickly and when you make a sale, the money you?ve earned is available instantly instead of days later as with a traditional shopping cart and merchant account.

6. Add Your Buy Now Button. Get the code for your button and place it in your sales page several times throughout the page. This is like asking people to buy several times. Don?t just ask once.

7. Ask Your List to Buy Now. It doesn?t matter how ?small? you feel your list community is, as soon as you have your sales page with your buy now button ready, ask your list community to buy your audio product. Give them a special incentive to do so immediately. A subscriber appreciation gift of X dollars if they purchase within the next 3 days. Email them each of these days to remind them of why they should buy your product (the benefit to them) and how many days or hours they have left to purchase your product at this special price. This serves several purposes, you will get a burst of confidence and momentum from seeing your first sales in this product and the infusion of cash can help you continue to find new subscribers and customers.

8. Find New Subscribers and Customers. After you?ve created your product and put it online to sell, it isn?t over. Just like a ?real? bricks and mortars business, you should always be looking for new potential customers and clients.

9. Keep Asking for the Sale. Do not hide your product once you?ve created it. Place a link to your sales page on your blog, recommend it as a subscriber resource in your newsletter or articles. Every once in a while, have another sales price event.

And now I would like to invite you to claim your Free Instant Access to my ?Easy Product Creation Secrets? Video to learn to record an audio product for free, turn it into an Ebook, turn that into a Video product and more when you visit http://www.ProductCreationBonus.com.

Source: http://online-success-articles.com/product-creation-advice-how-do-i-sell-my-audio-product-now-that-ive-created-it/

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'Super soup' test in asthma trial

Scientists are to begin clinical trials to determine if eating more foods rich in vitamin E during pregnancy prevents childhood asthma.

Women will eat soups naturally high in the vitamin, which it is believed may promote lung growth in the developing foetus.

Children born with good lung function are less likely to develop asthma.

Details of the trial were outlined at the British Science Festival being held in Aberdeen.

Asthma is highly prevalent - in the UK, 10-15% of children and 5-10% of adults have been diagnosed with the disease.

The majority of children with asthma will carry the illness into adulthood.

The disease is managed by preventing and relieving the major symptoms - breathlessness, wheezing and coughing - using inhalers and, in extreme cases, with steroid tablets.

There has been a recent increase in the prevalence of asthma in children.

To try to understand why, a team of researchers from the University of Aberdeen established a cohort of approximately 2,000 women and measured the impact of diet on the incidence of asthma in children up to the age of five.

Prof Graham Deveraux, who led the study, said: "We were able to show, for the first time, that children born to mums with a lower vitamin E intake during pregnancy were more likely to develop asthma by the age of five and have poor lung function."

These early findings were then confirmed in studies carried out in Japan and the US.

The next challenge for the researchers was to show that altering nutrition during pregnancy could positively impact on a child's susceptibility to asthma.

Avoiding potions and pills

Prof Deveraux considered that a trial using vitamin supplements lacked credibility - trials of vitamins to treat various conditions had so-often failed.

He said the key may be intake in food.

"People have never actually eaten vitamin E tablets; normally most people get their vitamin E from food.

"I wondered whether it might be the other nutrients that go with vitamin E in food that may be responsible for the effect. There may be interactions between vitamin E and the other nutrients.

"So, I was very keen to do a dietary intervention rather than a pill or a potion."

With the help of a team of dietitians, he performed a small study on pregnant women to see if he could manipulate their diet to increase their vitamin E intake up to the recommended levels and, he says, "it worked a treat".

But vitamin E was not the only thing that altered, as Prof Deveraux observed: "Lots of other things changed, like the fatty acids changed, the zinc changed, the selenium, the vitamin D - and all these are nutrients which we know have been associated during pregnancy with childhood asthma."

Whilst the results vindicated their overall approach, the dietary interventions were too complex and would not be readily accessible to a wide range of society. Also it was difficult to standardise and control.

Super soups

To overcome these problems, the team approached a commercial soup manufacturer to develop a range of enhanced soups. Each one is naturally rich in vitamin E - and other potentially important minerals - and for each there is a similarly tasting "normal" soup that could be used for the control group of pregnant women.

By judicious tweaking of ingredients - for example, substituting normal tomatoes found in cream of tomato soup with their super-nutritious sun-dried counterparts - they were able to develop three new varieties of "super-soups".

The team now plan to test the soups in a small pilot study involving 50 women. They will be enrolled during early pregnancy and asked to eat either enriched or normal soup three times a week.

The study will show whether the new dietary intervention is well tolerated by the women and - by carrying out blood measurements - if it has the desired effect on vitamin intake.

They might also get an early indication that the approach could prevent asthma. "If we're really lucky we might show that the children [born to women] receiving vitamin E enhancement may actually have better lung function," Prof Deveraux commented.

The overall approach has support from both nutritionists and asthma experts.

Prof Maijaliisa Erkkola, from the University of Helsinki, told BBC News: "Appropriate food-based strategies that could contribute to reducing low maternal intakes of vitamin E to prevent asthma in offspring and to improve health of children are welcome."

Whilst Prof Ian Hall, from the University of Nottingham and an expert on asthma, told us: "In general these studies [using diet supplement tablets] have been disappointing in that they have failed to show reductions in the risk of developing asthma in the treated subjects.

"The current study adopts a novel approach by using natural supplementation in soup rather than a tablet based approach: it will be interesting to see if this proves more successful".

If the pilot study is successful in its primary aim - increasing vitamin intake - then Prof Deveraux and his team plan to carry out a much larger trial in over 1,000 women.

Source: http://www.bbc.co.uk/news/science-environment-19514334#sa-ns_mchannel=rss&ns_source=PublicRSS20-sa

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Subscriber data from Internet service providers

Companies that provide Internet access services have released their earnings reports for the latest quarter. There are subscriber figures and other data from selected Internet service providers:

? July 19: Verizon Communications Inc. gained just 2,000 broadband customers in the latest quarter ? the worst result in four years. Verizon says the weak showing was in part due to Verizon ending the sale of DSL connections to people who don't have a landline phone account. The effort is part of an attempt to improve profitability. Verizon has upgraded part of its phone network with optical fiber, a service it sells as FiOS. It has raised prices, also to improve profitability, resulting in fewer new FiOS subscribers ? 134,000 during the quarter, to end with 5.1 million.

? July 24: AT&T Inc. says it gained 553,000 U-verse Internet customers to end the quarter with 6.5 million. That helped offset losses in customers who get DSL, a slower and older technology.

? July 25: AOL Inc. says it had 3 million access subscribers as of June 30, down 84,000 during the quarter.

? July 31: Frontier Communications Corp. says it added 5,442 broadband customers to end with 1.78 million.

? Aug. 1: Comcast Corp. says it added 156,000 high-speed Internet customers during the second quarter to end with 18.7 million.

? Aug. 2: Time Warner Cable Inc. says it added 59,000 high-speed residential customers to end the quarter at 10.8 million.

? Aug. 7: Charter Communications Inc. added 37,000 broadband customers to end with 3.8 million.

Cablevision Systems Corp. added 25,000 high-speed customers to end with 3 million.

? Aug. 8: CenturyLink Inc. says it added 18,000 high-speed Internet customers to end with 5.76 million.

? Aug. 9: Windstream Corp. says it lost broadband subscribers for the first time. They were down 2,200 to 1.36 million. Bigger phone companies, which are focused on larger markets, have been losing DSL subscribers for some time to cable, a phenomenon that now appears to be spreading to Windstream's territory.

Source: http://news.yahoo.com/subscriber-data-internet-providers-161133168--finance.html

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Medical Travel Club : Q&A ? Answers Archive ? Many Students ...

Many? holders do not realise how important getting home insurance is during their time at university.That?s the opinion of John Baker, head of general insurance at Nationwide, who believes a high quantity of scholars in the UK have an apathetic attitude towards signing up for .Research published earlier this month (September 1st) through the financier revealed that around 40 per cent of people take a lot more than ?500 worth of belongings together when moving away from home to begin a degree course.Regardless of this, students surveyed by the company stated that finding friends or joining social clubs was more of a priority for them than obtaining cover.However, Mr Baker indicated that the fact around 15 percent of attendees happen to be victim to theft while studying reveals an effective insurance plan is essential.?Rather than ignoring it, this is something that students should take account of and really should do something positive about,? he DeSean Jackson Jersey added.This only comes a few days after a new Michael Vick Jersey study demonstrated that progressively more teenagers are struggling with? debt.Research published earlier this month (September 5th) by the Consumer Credit Counselling Service (CCCS) revealed that many people aged 18 or 19 are not making their current balance stretch far enough.Consequently, a lot of individuals in this group are facing financial problems because they start adult life, with 753 people contacting the charity this past year for suggestions about unsecured debts worth an average of ?2,254.Delroy Corinaldi, director of external affairs in the CCCS, stated this makes it clear that greater amounts of financial education are Eagles Jerseys required sooner rather than later in the UK.?These figures show how quickly young people can fall under debt in the first couple of years of life,? he noted.Recently, Martin Bamford of Informed Choice said younger families are more likely to suffer from debt than older people.Mr Bamford, believes obligatory large repayment plans mean younger households often face the prospect of being saddled with debt in the wake of the recession, explaining that there are ?certainly lots of financial pressures? on this age group, primarily because they leave university having loaned huge amounts as well as now face a ?massive increase? in prices connected to the country?s property sector.He continued to convey that such circumstances mean the elderly are usually inside a ?better position? financially, because they have not been forced to take such costs on board.Late recently (August 31st), research by Aviva says British families are now more concerned than ever before concerning the rising cost of living.

Source: http://www.medicaltravelclub.com/qa/2012/09/many-students-apathetic-about-home-insurance/

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Snapshot: Apple looks to develop Pandora rival Ben & Jerry?s sues porn company Amazon?s new Kindles

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Moran Out as Calif. Workers' Comp Admin Director - Surety Bond ...

Rosa Moran, one of the members of Gov. Jerry Brown?s Department of Industrial Relations team that helped to hammer out a last-minute deal to reform California?s workers? compensation system, has stepped down. The announcement was made on Thursday by DIR ?

The post Moran Out as Calif. Workers? Comp Admin Director appeared first on Insurance Journal.

More...

Source: http://bond007.net/surety-bond-forum/commercial-insurance/2664-moran-out-calif-workers%92-comp-admin-director.html

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Offering Affiliate Referral Deals On Your Website | Professional ...

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Depending on the business model of your company, offering affiliate referral deals on your website may be an excellent way to generate additional revenue. If your business has active online properties such as a blog or social media, than offering affiliate referral deals is something worth evaluating.

There are thousands of companies offering affiliate referrals for leads, everything from simple banner ads that pay revenue per click to ads that pay per email sign up. The options are endless and savvy business executives can establish their own business relationships outside of the typical ad networks and negotiate direct deals with companies that are interested in offering affiliate referrals for a better rate versus going through an ad distribution company. If you?re interested in sampling this revenue strategy, evaluate a few companies that have products and services that compliment your business and place their information prominently on your blog and social media sites and see what type of reaction your users have.

Test your Referral Deals

It?s very important when you start running affiliate referral deals on your blog or website that you test different options until you determine the types of product offerings your users are responding to and what type of ad works best for converting them into sales. The easiest methods initially are to sign up with a major ad network such as Commission Junction and its relevant ad programs. You?ll get immediate results on the numbers of clicks and sales conversions. Make changes quickly if you?re not seeing the desired results. Over a longer period of time you?ll be able to evaluate whether using this type of affiliate revenue opportunity works as part of your business model or not.

Variety of Affiliate Referral Programs

There are a variety of sites you can sign up with to get data about the types of products and services your user base actually care about. After you have solid analytics you can pursue an independent model to generate a larger percentage of each sale from the leads you are delivering. Amazon and eBay both have affiliate advertising networks and carry huge product catalogs. After you evaluate what works, reach out to companies in your local area that provide those specific products and create strategic business partnerships for your affiliate marketing.

If you already have an online presence that?s driving traffic, quickly evaluate affiliate offers that will not distract your customers from your products or services. Instead choose offers that complement your existing offerings and are a natural fit for your blog and social media accounts. Writing a post about an affiliate product will likely be a turn off your for your existing users if they get the feeling they?re simply being sold to. However; if you can take a consultative angle and help educate them about a product or service, this will enhance your image as a thought leader in your industry and earn additional revenue on the side. Be ready to kill affiliate offers that don?t work or ramp them up depending on the reactions you get from your users.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture and Referral Marketing firm. He exemplifies how to profit from Joint Venture and Referral relationships by creating profit centers with minimal risk and maximum profitability. To discover more Referral Marketing Strategies please click here Referral Marketing

Source: http://www.professional-article-marketing.com/offering-affiliate-referral-deals-on-your-website/

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Center Console Boats' Review | Content for Reprint

Author: Abu Fakhri | Total views: 38 Comments: 0
Word Count: 652 Date: Thu, 6 Sep 2012 9:10 PM

There are many kinds of boats you can choose if you want to build a boat rental. One of them is called Center Console boats. Similar with common boats, this boat is first designed by Richard T. Fisher. The operating control of this boat is located in the middle of the boat's stem. Therefore, if you want to open a boat rental, choosing Center Console boats is the right choice since this type of boat is very popular and it is one of the best seller boats in this decade. It is a good idea to invest your money in this kind of business since a business on center console boat rental is promising a high profit.

In order to get the best Center Console boats, there are some tips you can follow. First, try to buy boats with the newest feature. The purpose of buying the latest features of the boats is to attract the customers to buy your boats. Thus, it is vital to know about the newest and latest features of the boats that you are going to sell. By owning the newest boats, the customer will be attracted because the latest technology is always welcomed. Moreover, sailing with a boat with the latest technology will increase people's sense of pride. Second, try to buy Center Console boats with appealing look. Appearance elements, such as colors, designs and accessories really sell a vehicle well, including the boats. Sailing with boats that are equipped with the latest advancement in boating technology will give different feeling for you.

Third, when people cannot afford Center Console boats, they can buy used ones since the price is a lot cheaper and they can save some of their money for other needs. People might want to have the brand new boats to attract their customers, but if the budget is not sufficient, the choice comes to the used boats. In buying used boats, you should not only look at their appearance but you also should try the machines as well. It is advisable that you check on the boat and give it a trial run first before making a purchase. Examining part of used boats, especially, the hull and the machine, is very crucial before you buy them.

There are many advantages you can get by buying Center Console boats. First, you can use it to take your family to a holiday in the sea, creek or river. It will give different feeling towards you and your family since the boat you are riding is the one that you own, not by borrowing from the rental. You can take it to a holiday as longer as you want without worrying about the rental payment. Moreover, if you have a plan to go skiing, diving, tubing or fishing, you can do them right away without waiting in line and reserving for a rental. Especially during the holiday season, you do not need to worry about doing a water sport since it is your personal boat and you can do whatever you want.

The second advantage of owning Center Console boats is you can rent it to people who do not have one. As there are many types of Center Console boats, you can buy all of those boats and start a console boat rental business. If you have many selections of boats, there will be many customers that come to your boat rental. They will have many options and it certainly is a positive point for such business. As a result, the income from the rental will rise and your investment will pay off.

The guidelines presented above are expected to be able to come in handy for you later on. Owning a boat can be really beneficial; having a boat rental can give you a bigger benefit and also much money.

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Source: http://www.content4reprint.com/recreation-and-leisure/sports/center-console-boats-review.htm

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